01 The Big Picture
When a customer places an order, they receive up to four types of email at different stages. Each email is triggered automatically — except the Backorder Notification, which is sent manually by the team.
Why does this matter?
These emails are often the only communication a customer has with us between ordering and receiving their goods. Getting the information right — especially delivery dates — means fewer "Where is my order?" calls.
The Four Email Types
| # | Email Name | When It Sends | Sent By | Type |
|---|---|---|---|---|
| 1 | Order Confirmation Email 1a (web) / Email 1b (manual) |
Immediately after order is placed or entered | Website (1a) or NetSuite (1b) | Auto |
| 2 | Dispatch Notification Email 2 |
When items are picked, packed & shipped | NetSuite | Auto |
| 3 | Invoice Email Email 3 |
When the invoice is generated | NetSuite | Auto |
| 4 | Backorder Notification Email 4 |
When a backordered item's delivery date changes | Team member via NetSuite button | Manual |
How Many Emails Does a Customer Get?
| Order Type | Emails Received | Total |
|---|---|---|
| Simple order All items from 1 warehouse, all in stock |
1 Confirmation + 1 Dispatch + 1 Invoice | 3 |
| Split shipment Items from 2 warehouses, all in stock |
1 Confirmation + 2 Dispatch + 2 Invoice | 5 |
| Backorder Some items not in stock, arrive later |
1 Confirmation + 2+ Dispatch + 2+ Invoice + 1 Backorder Notice | 6+ |